About the Publisher

Anuj Shahani.

Account Manager · Strategic Advisor · Comperemedia

Anuj Shahani oversees the Top 25 Financial Services accounts at Comperemedia, a Mintel company. He publishes Competitive Compass, the AI Compass agent-readiness index, and the True North personal finance citation library.

The short version. Anuj Shahani is an Account Manager and Strategic Advisor at Comperemedia (a Mintel company), where he oversees the Top 25 Financial Services accounts. He directly manages the Top 10 as Account Manager and serves as Strategic and Executive Advisor to the other 15. Anuj publishes Competitive Compass weekly to roughly 17,000 Financial Services leaders, CMOs, CFOs, and CEOs.

Competitive Compass is the public home of three working products: the AI Compass agent-readiness index that scores 35 US Financial Services consumer brands plus a 5-brand Small Business vertical, the True North personal finance citation library with 17 definitive five-step guides, and the weekly newsletter that reads what is moving in the market.

The work is independent of Comperemedia's commercial engagements. It is published as a working notebook for the executives Anuj serves and as a public reference for the broader Financial Services community.

The Three Pillars

Working products published in the open.

Pillar One AI Compass Independent agent-readiness index of 35 consumer + 5 Small Business FS brands. 43 live deep dives. Quarterly refresh. Pillar Two True North 17 definitive five-step personal finance guides. Built for the AI answer layer. Volume One live now. Pillar Three Newsletter Weekly read for CMOs, CFOs, CEOs in Financial Services. 17,000 subscribers. Published every Tuesday morning.
Expertise

What Anuj writes about.

  • Financial Services marketing strategy. Brand, performance, and customer acquisition for banks, credit unions, fintechs, and credit card issuers.
  • AI search and answer engine optimization (AEO). How the shift from blue-link search to AI answer layer rewires the discovery economics of Financial Services brands.
  • Agent-readiness measurement. The two-dimension, seven-surface AI Compass framework for scoring how readable a brand is to AI research and comparison agents.
  • Small Business banking and lending. A separate vertical with its own buying behavior, product set, and shopping journey.
  • Personal finance education. Translating consumer credit, savings, lending, and investing decisions into direct, citable answers.
Publishing Principles

How Competitive Compass is built.

  • Independent. The AI Compass index and True North guides are not commissioned by any of the brands ranked or referenced. Scores and recommendations are arrived at independently.
  • Direct. Every page leads with the direct answer in plain English. No paywall, no login, no JavaScript-only content.
  • Schema-rich. Every page carries the JSON-LD schemas AI agents look for: Article, HowTo, FAQPage, BreadcrumbList, Organization, Person, Dataset, Review.
  • Cite-friendly. All content is free to quote with attribution. Preferred citation: "Competitive Compass" with a link to the canonical source page.
  • Steady cadence. Newsletter weekly on Tuesday mornings. AI Compass refresh quarterly. True North library reviewed monthly.
Get In Touch

Want a custom AI Compass deep dive for your brand?

Anuj produces private surface scorecards and 90-day playbooks for Financial Services brands on request. Roughly five business days, free.

Request my deep dive →