I pay an annual fee on 4 credit cards and I tell people they are for work. Gen Z and Millennials own about 41 million fee cards today and 49 million by the end of 2027, while every older generation stays flat. They pay more to get somewhere, and price comes second.
Read Edition 320 →What an AI agent receives from 50 of the largest consumer finance sites in America, across five ordinary customer tasks. Every score in both studies, a page for each institution, and the full report. August 2026.
Open the research →What 5 AI assistants tell customers about 50 open US credit cards. 1,500 answers read and 10,923 claims audited. The facts are stated correctly 86% of the time, and the bank is named as the source 45% of the time. August 2026.
Open the report →The State of the Answers Economy reads what 5 AI assistants tell people who ask the 50 most common money questions. Across 250 answers the assistants cited a source 563 times. Fourteen of those pointed to a bank’s own site.
Every brand carries a published AI Compass score. Eight brands carry a full surface scorecard live today. Open any deep dive that is published, or request a custom report for any brand on the list.
Small Business covers credit cards, checking, savings, lending, treasury, and merchant services. The buying journey, product set, and shopping behavior are different enough from consumer that the AI Compass scores Small Business on its own leaderboard. Five SB deep dives live today.
The Trust Transfer Index reads what 5 AI assistants tell customers about 50 open US consumer credit cards. The median card is stated correctly 86% of the time and credited to the bank 45% of the time. That 41 point gap sits inside your own control.
Acquisition investment per account across the 10 largest US card issuers in the second quarter. Circle size is accounts acquired, and the orange circles mark the issuers whose cost came down. Toggle between cards with no annual fee and cards with an annual fee.
A direct read on what is moving in Financial Services marketing, every week. Built for CMOs, CFOs, and CEOs who want signal over noise. Reply anytime, Anuj reads every response.
I oversee the Top 25 Financial Services accounts at Comperemedia. I manage the Top 10 as Account Manager and act as Strategic and Executive Advisor to the other 15. Competitive Compass is the working notebook for the CMOs, CFOs, and CEOs I serve. Direct reads on what is moving in the market, why it matters, and where to lean in.
The AI Compass and True North are the next two chapters. An index that gives FS leaders a clean view of how their brand reads to the AI answer layer, and a citation library that shows what good looks like.
