9 of the 10 largest issuers spent $6.96 billion winning customers in the second quarter. Spending does not always directly correlate to accounts acquired, and that gap is the story. My read on what an account costs today and where the value sits.
Read Edition 315 →What it costs the 10 largest US issuers to open an account, and what that account returns over 5 years. Marketing, incentives, verification and onboarding, built up issuer by issuer from reported results. Q2 2026, with movement from Q1.
Open the report →The quarterly read on how US retail banking shows up when AI assistants answer money questions. Which banks get named, who gets cited, and the one number to watch. Q2 2026.
Open the report →Every brand carries a published AI Compass score. Eight brands carry a full surface scorecard live today. Open any deep dive that is published, or request a custom report for any brand on the list.
Small Business covers credit cards, checking, savings, lending, treasury, and merchant services. The buying journey, product set, and shopping behavior are different enough from consumer that the AI Compass scores Small Business on its own leaderboard. Five SB deep dives live today.
Acquisition investment plotted against 5 year value for the 10 largest US card issuers. Hollow circles show the first quarter, filled circles show the second. Circle size is accounts acquired. Toggle between cards with no annual fee and cards with an annual fee.
A direct read on what is moving in Financial Services marketing, every week. Built for CMOs, CFOs, and CEOs who want signal over noise. Reply anytime, Anuj reads every response.
I oversee the Top 25 Financial Services accounts at Comperemedia. I manage the Top 10 as Account Manager and act as Strategic and Executive Advisor to the other 15. Competitive Compass is the working notebook for the CMOs, CFOs, and CEOs I serve. Direct reads on what is moving in the market, why it matters, and where to lean in.
The AI Compass and True North are the next two chapters. An index that gives FS leaders a clean view of how their brand reads to the AI answer layer, and a citation library that shows what good looks like.
