Competitive Compass
Signal for Financial Leaders
17 direct, five-step answers to the personal finance questions households actually ask. Credit, checking and savings, lending, investing. Built for the AI answer layer.
Open the True North library →An independent index of 40+ Financial Services brands, scored on how readable they are to AI research and comparison agents. Two dimensions. Seven product surfaces. 43 deep dives live today.
Open the leaderboard →Financial services moved first inside ChatGPT ads, from two creatives to more than 250 a week in a single quarter. The land grab, the platform roadmaps, and the $115 billion math behind conversational advertising.
Read Edition 309 →Operating CAC plotted against Lifetime Value for the largest US card issuers and consumer fintechs. The LTV/CAC ratio is the scoring metric. Toggle between no-fee and fee-based cards.
Every brand carries a published AI Compass score. Eight brands carry a full surface scorecard live today. Open any deep dive that is published, or request a custom report for any brand on the list.
Small Business covers credit cards, checking, savings, lending, treasury, and merchant services. The buying journey, product set, and shopping behavior are different enough from consumer that the AI Compass scores Small Business on its own leaderboard. Five SB deep dives live today.
Volume One launches with 17 definitive, five-step guides across credit score, checking and savings, lending, and investing and planning. Every page leads with the direct answer, carries the schema markup the AI agents look for, and earns the citation. Open any guide to read it the way an agent would.
A direct read on what is moving in Financial Services marketing, every week. Built for CMOs, CFOs, and CEOs who want signal over noise. Reply anytime, Anuj reads every response.
I oversee the Top 25 Financial Services accounts at Comperemedia. I manage the Top 10 as Account Manager and act as Strategic and Executive Advisor to the other 15. Competitive Compass is the working notebook for the CMOs, CFOs, and CEOs I serve. Direct reads on what is moving in the market, why it matters, and where to lean in.
The AI Compass and True North are the next two chapters. An index that gives FS leaders a clean view of how their brand reads to the AI answer layer, and a citation library that shows what good looks like.
