The commission schedule reads perfectly. Returning honest status codes and a current sitemap lets an agent tell a live page from a retired one.
Questrade posts an Agent Readiness Score of 59 out of 100 in the AI Compass Canada July 2026 Index. The score splits into Technical Readiness at 31/50 and Content Architecture at 28/50. The pricing page publishes the full commission schedule as text and the Questrade Plus page is a complete agent-ready answer. Honest status codes, a current sitemap and real copy inside the trading page structured data are the three moves that follow.
Questrade publishes what a brokerage should publish. The pricing page serves “$0 commissions on stocks and ETFs”, “Bonds $24.95 per trade”, “Mutual funds $9.95 per trade”, “CAD $9.95/mo ($0 with Questrade Plus)” and “Margin rates as low as Prime -2.5%”. The Questrade Plus page adds FAQPage schema with eight questions answered in plain text.
Real HTML comparison tables ship server side on the trading and platform pages, and Product plus FinancialProduct schema is correctly typed on the commercial pages. That is a stronger technical content layer than most Canadian brands carry.
The discovery layer is where the next points sit. Every invented path returns HTTP 200 pointing at the 404 page, including /llms.txt, which returns 68,554 bytes of the error page with a 200 status. Returning a real 404 lets an agent tell a live page from a dead one by status code alone. The sitemap lists 192 URLs and still points at retired paths, so rebuilding it around the current set puts the promoted pages in front of agents.
Two content items follow. The JSON-LD on the trading page ships placeholder Lorem ipsum in the description field, which is the text an agent would quote. The TFSA page carries 10,387 characters and is ready for the age requirement, the residency statement, the annual contribution limit and a served FAQ.
One flagship offer was selected for each sub-category Questrade features on its root. Each surface was read from the server response, without a browser session.
The headline commission schedule is readable served text. The pricing page returns “$0 commissions on stocks and ETFs”, “Bonds $24.95 per trade”, “Mutual funds $9.95 per trade” and “Margin rates as low as Prime -2.5%”.
The Questrade Plus page is a complete agent-ready answer. It carries valid FAQPage JSON-LD plus eight questions answered in plain text, including “Starting October 1, 2026, Questrade Plus costs $19.99 per month plus applicable taxes”.
Real HTML comparison tables arrive server side. The trading page serves two parsable tables containing “Zero commissions ... Questrade Free Other platforms Up to $9.95/trade”.
Product schema is present and correctly typed. The pricing page carries “@type”:[“Product”,“FinancialProduct”] with an Offer block, and three other pages ship ItemList entries.
Status codes are ready to tell agents the truth. Every invented path resolves to the 404 page with a 200 status, including /llms.txt, which returns 68,554 bytes of the error page. Returning a real 404 lets an agent tell a live page from a dead one.
The sitemap is ready for the current URL set. It lists 192 URLs and still points at retired Questwealth paths, so adding the trade, invest, pricing, TFSA and Plus pages puts the promoted pages in front of agents.
One live page is ready for its real description. The JSON-LD on the trading page reads “description”:“Occaecat dolore labore fugiat incididunt aliquip est nostrud dolore Lorem ...”, which is the text an agent would quote.
Registered account eligibility is ready to be stated. The TFSA page serves “$109,000” total contribution room today, and adding the age requirement, the residency statement, the annual limit and a served FAQ completes it.
The encouraging read: pricing transparency is the hard part of this category and it is already in the page. The remaining work sits in discovery and in repeating a pattern that already exists on the Questrade Plus page.
Questrade already publishes the number a customer asks about first. Fixing discovery lets agents find the rest of the answer.
Questrade sits in the middle of the Canadian field. Its strongest surface reaches 79, which shows what the whole estate could look like with the same treatment. Scores shown are the nearest neighbours in the July 2026 Canadian field.
Every Agent Readiness Score splits into Technical Readiness and Content Architecture. The two halves point to different teams and different timelines.
Sequencing, effort estimates and the surface-by-surface build order sit in the full engagement plan. Item one carries the largest share of the available lift.
Place a one-line-per-page index at /llms.txt covering the seven flagship pages, and make the 404 page return a real 404 so agents read dead paths correctly.
Add the trade, invest, pricing, TFSA, RRSP, FHSA, RESP, Plus and Custom Indexing pages, and retire the account-type and Questwealth entries.
The Questrade Plus page proves the pattern works. Lead with the questions customers ask about age, residency, contribution limits and management fees.
Render a real anchor from the pricing page to the transaction, administrative and margin interest schedules, and replace the placeholder description in the trading page JSON-LD.
The direction of travel favours Questrade. Pricing transparency is the hard part of this category and it is already in the page.
Questrade already publishes the number a customer asks about first. Fixing discovery lets agents find the rest of the answer.
AI Compass measures what an AI agent receives when it visits a financial institution website on a customer’s behalf. It reads the served response the way an agent does, without a browser session, without scripts, and without a human clicking to reveal a value.
Each product surface earns a score out of 100, built from Technical Readiness out of 50 and Content Architecture out of 50. The institution score is the average across the surfaces reviewed, up to seven.
Sub-categories come from the personal banking navigation on each brand’s Canadian root. Within each one, the flagship is the product the institution itself features first. Brands with fewer product lines are scored on the surfaces they actually sell, so a focused brand is measured on quality rather than on breadth.
Pages were read on 30 July 2026. Rates, bonus offers and terms move, and scores describe what each site served on that date. Where a site offers more than one language, the version served by default to a request with no language preference was used.
Scores come from observed page behaviour alone. No institution reviews or approves a score before publication, and every brand is measured against the same rubric. Outlier results are verified against a second independent retrieval pass before publication.
The score covers the public marketing site. Logged-in banking, the mobile app and the branch experience sit outside it. A site can score well here and still have work to do inside the login, and the reverse holds too.
Questrade carries an AI Compass Agent Readiness Score of 59 out of 100 in the July 2026 Canada Index. That is the sum of Technical Readiness (31/50) and Content Architecture (28/50), scored across 7 product surfaces and read from the server response on 30 July 2026.
Each product surface earns a score out of 100, built from Technical Readiness out of 50 and Content Architecture out of 50. Technical Readiness covers crawler permission, machine-readable discovery, server-side completeness, retrievability and disclosure availability. Content Architecture covers price in text, eligibility in text, comparison structure, question coverage and plain answers. The institution score is the average across the surfaces reviewed. Questrade sits at 31 on Technical Readiness and 28 on Content Architecture.
The strongest surface is Membership at 79, with Self-directed trading and Pricing both at 61 behind it. The next points sit on honest 404 status codes, a rebuilt sitemap, an llms.txt index and served FAQ blocks on the six surfaces ready for one.
Canada scores are refreshed each edition of the AI Compass Index, and a deep dive is refreshed whenever a brand ships a major site or content change. The July 2026 edition reads the served response on 30 July 2026. Subscribe at competitive-compass.com to get the next refresh.